How Brokerage Firms Can Increase Your Net Capital

There are two different types of brokers: traditional (also known as "full service") and discount. If you open decide to open an account with a traditional brokerage firm, you will work one-on-one with a personal stock broker. He or she will offer investment ideas, prepare reports about your portfolio, give you a run-down of how well your investments are doing, and generally be available with a single phone call or email to buy or sell stocks, bonds, mutual funds, or other investments for your account. In addition, traditional brokers offer a variety of different research sources to their customers. In exchange for this one-on-one service and guidance, you will be charged a significantly higher commission (we talk more about the price consideration below.) A few examples of this type of brokerage firm are Merrill Lynch (now part of Bank of America), Morgan Stanley Smith Barney, and Wells Fargo Securities. (*Note: Many of these companies offer both full service and discount options based on your needs and personality.)

Discount brokers, on the other hand, are geared toward the do-it-yourself investor. Generally, they will not offer investment advice. They will simply execute orders once you've decided to buy or sell an investment. Instead of working with the same stock broker, you will do most of your trading online, or if you decide to call in your order, with the first available broker. Recently, discount firms have been offering research that is on par with those offered at the traditional brokerage firms. Some excellent examples of these types of brokers are E-Trade, TD Ameritrade, and Scottrade to name a few. In exchange for giving up personal contact with a regular broker, investors will be charged a significantly lower commission.